A Guide to the Best Fonts for Newsletters

Contents
  1. Mix and match font styles for an interesting newsletter
  2. Best Fonts for Newsletter Articles
  3. Specific font choices for newsletters
  4. Best fonts for newsletter headlines and headlines
  5. Best Header Fonts

Mix and match font styles for an interesting newsletter

Fonts used in print newsletters should be very similar to book fonts for the most part. That is, they should remain in the background and not distract the reader from the message. However, since most newsletters have short features and varied articles, there is room for variation. A nameplate, headlines, kickers, page numbers, quotes, and other small pieces of text can often contain decorative, fun, or distinctive fonts.

Best Fonts for Newsletter Articles

Four guides will help you choose the right fonts for your print newsletters.

  • Choose a sans serif or sans serif font † The text of the newsletter article is not suitable for black, italics or most decorative fonts. As with books, you can’t go wrong with most classic or sans serif books.
  • Choose an unobtrusive font † For most newsletter articles, it’s best to use fonts that don’t get up and scream at the reader. It doesn’t have extreme x-heights, unusually long risers or fallers, or overly complicated letterforms with extra blooms. While a professional designer can see the unique beauty of each font, for most readers it’s just another font and probably won’t recognize it if it’s the ubiquitous Times New Roman or Arial. In most cases this is fine.
  • Choose a font that is easy to read at a font size of 14 or smaller † Actual font size varies by font, but the body text for most newsletters is set to between 10 and 14 points. Decorative fonts are usually not legible at these sizes. For some other parts of the newsletter, such as photo captions and page numbers, you can go smaller.
  • Adjust the first font for better display † The spacing between letter lines is just as important as font size and font size. Some fonts may require more input than others to accommodate long ascending or descending letters. However, more anchors can lead to more pages in the newsletter. Adding 20 percent, or about 2 points, to the text size is a good starting point for determining a starting level. For example, use 14 starting points with type 12 points.

Specific font choices for newsletters

While a serif font is always a good (and safe) choice, readability and suitability for your design should be the deciding factor. This list of fonts that perform well in newsletters includes standards such as Times Roman and New Faces.

  • everlasting

  • Akzidenz

  • avenir

  • Schneidler

  • Geo Sans

  • Helvetica

  • rockwell

  • Times Roman

  • Adelia

  • bold font

  • fruitier

Best fonts for newsletter headlines and headlines

While legibility is always important, the larger size and shorter length of most headings and similar pieces of text provide a more decorative or distinctive font choice. While you can still use guidelines, such as pairing a serif body with a sans-serif font, you can use a more distinctive sans-serif font than copying the body.

Best Header Fonts

Some display fonts are designed specifically for headlines and are not suitable for bulletin text sections. However, a bold headline can grab the reader’s attention, whatever the goal. Check out these fonts and see if they’re right for your newsletters:

  • Zago

  • virtue

  • Sveningsson

  • olijo

  • meeting

  • Hi Sans Black

  • Mundo Sans

  • Caslon

  • Utopia view

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