- The power of graphic design lies in these six areas.
- Art, illustration and photography
The power of graphic design lies in these six areas.
All images consist of one or more graphic design elements – not to be confused with principles design, such as balance, focus, and use of white space. faster, elements design is the components, such as color, type and images.
The most commonly used elements in graphic design are as follows. Not all images contain every element; For example, lines and shapes in a design can create great balance without photography.
From ancient icons to modern logos, shapes are at the heart of design. They can be geometric (squares, triangles, circles) or organic and random (almost all). They can have soft curves or sharp corners.
Shapes are the workhorses of graphic design, allowing you to:
Emphasize parts of the page
Define boundaries by connecting or separating parts of the page
Create movement and flow by guiding the eye from one element to another
Interact to create additional elements – for example, create a shape with text on the page
With graphics software like Illustrator, Photoshop, or the free GIMP, creating and managing shapes is easier than ever.
Lines are used to divide the space, guide the eye and create shapes. At the most basic level, straight lines in layouts separate content such as magazines and newspapers, as well as websites. Of course, designers can go much further with curved, dotted and zigzag lines that are used as defining elements and as the basis for illustrations and images. Graphic artists often combine lines with letters.
A common technique is to use an implicit line to guide other elements along the path, such as type on a curve.
The choice in this area may seem obvious to the designer, or it may be a difficult decision because the color evokes such deep emotions and can be applied to any other element, changing it drastically. The use of color is almost endless; For example, color can emphasize an image, help convey information, emphasize a point of view, enhance meaning, and indicate related text on a website.
Color theory relies in part on the color wheel, something we’ve all seen in school, with its primary red, yellow, and blue and their interrelationships. However, color is much more complex than color mixing: to use it as a designer, you need to understand color properties such as hue, hue, hue, hue, saturation, and value. There are also different color models, such as CMYK (the so-called subtractive model) and RGB, the additive model.
Type around us of course. In graphic design, the goal is not just to put text on a page, but to understand it and use it effectively to communicate. Fonts (fonts), size, alignment, color, and spacing play a role. Fonts are usually divided into font families such as Times and Helvetica.
Designers also use type to create shapes and images, convey mood (warm, cold, happy, sad) and style (modern, classic, feminine, masculine) – for starters.
Understanding typing is an art in itself; in fact, some designers devote themselves solely to type design. This requires expert knowledge of typing terms such as kerning (space between letters), line spacing (space between lines), and tracking (shared space between typing on a page). In addition, a type has its own anatomy that designers need to understand in order to design fonts effectively.
Art, illustration and photography
A powerful image can make or break a design. Photos, illustrations and illustrations tell stories, support ideas, evoke emotions and engage the public. Photos often play a big role in branding, so choice is important.
Some graphic designers create this work themselves. The designer can also hire an artist or photographer, or purchase photographs from one of the many homes.
Texture can refer to the actual surface of a design or to its appearance. In the first case, the viewer can feel the texture that sets it apart from other design elements. The paper and materials used in the packaging design create this texture. In the second case, style implies texture. Rich layered images can create a visual texture that reflects the actual texture or gives the overall impression.
Texture can be applied to any other element in the design. This can make text appear three-dimensional, flowery, sunken, or jagged. Texture can make a photo as smooth as glass or stand out like a mountain range. In fact, texture is always present in any graphic design, because everything has a surface, whether physical or perceived.