Logo design and graphic creation with basic shapes

  1. Basic Logo Design Building Blocks
  2. Use lines in logo
  3. Using shapes in logo design
  4. Combine lines and shapes into a logo design

Basic Logo Design Building Blocks

Many logos and graphics are based on simple geometric shapes such as lines, circles, squares, and triangles. Even graphically complex designs can create great graphics for logos, newsletters, flyers, or web pages using these basic building blocks. In logo design, simplicity is good.

Is not do this, then do this, then do this tutorial type logo design. Instead, find (or rediscover) ways to use simple shapes in logo design and other custom graphics.

The examples in this article were created in CorelDRAW, a vector drawing program. They use only the most basic of tools – no fancy filters, fills or complex manipulations. Filters and special effects can be added later, after you’ve developed the basic design. Look for the simple shapes that make up any graphic illustration or logo design.

  1. Basic building blocks

  2. lines

  3. Forms

  4. Merge lines and shapes

Use lines in logo

Lines come in different shapes and sizes. Don’t get stuck in a rut.

  • Change the line width.

  • Make lines from dots, dashes or combinations.

  • Look for patterns that form a series of lines.

  • Use lines to direct the flow of the eyes.

  • Use lines to form barriers.

  • Use lines to indicate connections.

    • tension

    • brittleness

    • hardness

    • formality

    • high tech

    • softness

    • softness

    • current

    • negligence

    • personal or friendly

  • Use lines to show movement. Know what the shape of the lines can convey. Sharp edges may indicate that:
    Soft edges and curves can indicate that: Even small changes in line width, endings, or shape changes can alter the appearance of a design. In the example of the “Advanced” line logo, form a triangle (letter A), going from thick at the bottom to thin at the top. They also provide a series of steps (progress) leading up to it.
    Notice how the rounded line ends give a hand-drawn hammer with straight and curved lines a softer feel.
    Second version The ifiche logo design uses rounded line ends and more curves (in fins/lashes). Note that each style selects a different font to match the line style.
    You can also create interesting patterns with a series of repeating lines. None of these designs are color dependent, although changing the color can further alter the look of the lines.

    • Basic building blocks

    • lines

    • Forms

    • Merge lines and shapes

Using shapes in logo design

Everything has a shape, but the basic shapes of circles, squares and triangles can be very effective in logo design, partly due to their simplicity. These forms also have certain unconscious meanings.

  • The circle is protective or endless.

  • The square stands for stability, equality and fairness.

  • The triangle suggests tension, conflict or action.

There are so many things you can do draw only use circles, squares, or triangles. Group several to form interesting patterns. You can make one shape from another, for example the group of circles that make up the triangle in the picture.

A change in direction or color, breaking a pattern with a different shape or shape can be interesting or suggest abstract ideas. A single triangle, or a series of overlapping ones, can “point” in one or more directions.

Replace letters in a wordmark or name with shapes that suggest those letters. The triangle for A or V is clear. Less obvious is the E, made of squares (in the picture) or maybe two stacked circles for S, or a pair of triangles (one up, one down) for N. Expanding the concept a little, a red ball replaces (circle) the first O in the Lifewire.com logo.

Logo design doesn’t require a lot of work – and usually works best when it’s simple. So simple forms work fine.

  1. Basic building blocks

  2. lines

  3. Forms

  4. Merge lines and shapes

Combine lines and shapes into a logo design

You don’t need to be able to draw to create seemingly intricate illustrations. The logos and designs shown here use only lines, circles, squares, triangles and text.

Who needs a clip? Circle, triangle, square (highlight) and curved line form a beautiful balloon. Repeat a few times, changing the color and adding a triangular bow. You can change it up even more by using an elongated ellipse for one or more balloons.

A chessboard made of squares is a universal pattern. It can be a tile floor, a racing flag or, as shown in the picture, a tablecloth. Can you choose the shapes used for different types of cutlery?

The simple shape (triangle) does more than just sit. Can you see what they represent in the above black and white logo?

The SpiroBendo logo design in the image is nothing more than a rectangle, a few circles, and some really thick lines with rounded ends (filled rectangles with rounded corners can also work), which together look like a spiral notepad.

Tail letters are fun. The tail on this Q (circle) is a curved line that has a triple function. This emphasizes the name, it’s a tail on a Q and the curves point to the water – a clear connection to the surf company.

Take the stack of circles from the “Use Shapes” image and make them purple, add a “leaf” (a distorted polygon shape), a squiggly line and some text for a nice logo. Art lessons are not necessary.

  1. Basic building blocks

  2. lines

  3. Forms

  4. Merge lines and shapes

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