Pinterest removes posters and ads with information about climate change

Pinterest Announced in the fourth quarter, it will block outlets or ads that contain false information about climate change. This is not the first social media platform to develop policies to combat climate change. Not long ago, Facebook promised to sign posts with links to data and factual sources, but a report this year from the Center for Anti-Digital Hate found that Meta barely came close to the level of climate-negative posts. Last October, Google announced it would no longer run ads that contradict the nature of climate change. Unfortunately, Google also failed to keep its promises. In December, the Anti-Digital Hate Center found that Google had placed climate information ads in at least 50 articles.

Pinterest is constantly updating its community channels to ensure a safe and reliable experience for its users. For example, in 2016 the company banned cultural appropriateness and secret clothing in its advertisements. Anti-piracy content was added to the list in 2017, followed by political ads in 2018 and weight loss ads in 2021.

Pinterest has updated your community links with climate change information. The policy removes content that contradicts scientific evidence of the existence or impact of climate change, misleading information about solutions, and misrepresentations of scientific data. Also includes providing information adverse to public safety during natural disasters and extreme climatic emergencies. Likewise, the company has updated its advertising policy to “allow all ads containing conspiracy theories.”

In 2017, Pinterest claimed to send the public health information. †The expansion of climate disinformation policy is another step in Pinterest today to fight disinformation and create a safe online spaceSays Sarah Bromma, Pinterest’s political chief. To keep the news straight, the social media company has partnered with the Climate Disinformation Coalition and Conscious Ad Networks. These groups help Pinterest develop politics. They follow others based on their proposals. social media platforms.

More and more people are aware of climate change and want to find ways to manage it. Pinterest Discover that your users are looking for ways to live more sustainably. This new policy will help you find reliable information to help you adjust your lifestyle. The company found that the search for sustainability has increased compared to the past year. For example, users searched six times for zero and four times more ideas for recycling clothes. The areas that have increased significantly are “Recycled Home Decor“It is the path to a non-desperate lifestyle, which has increased by 95% and 64% respectively.

source: Pinterest

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