Snapchat popularity in the social media space is impossible to ignore, but if you ask someone, ‘what is Snapchat’s donation?’ they may not have an answer. And that’s perfectly compelling. Knowing about a popular application/site is one thing. Everyone knows what TikTok, Wordle and Cash App are. What is much less known, however, is knowing which companies are behind it.
When it comes to social media, some big names seem to be responsible for everything. Google is donated to YouTube, ByteDance is donated to TikTok and Meta is donated to Facebook, Instagram, e Whatsapp. So where is Snapchat?
Believe it or not, Snapchat is not owned by a major tech giant like Google or Meta. In that case, Snapchat is owned by a company called “Snap Inc.” Snapchat originally operated on the premises of ‘Snapchat Inc.’ between 2011 and 2016. In September 2016, Snapchat Inc. itself to Snap Inc. that’s today. For Snap Inc. These are Evan Spiegel and Bobby Murphy – the two people who originally launched and founded Snapchat in September 2011.
In addition to Snapchat, Snap Inc. also has Spectacles (the intelligent eyes made exclusively for Snapchat). The original Spectacles was launched simultaneously under the name Snap Inc. was introduced. The current Spectacles 3 will allow users to take photos and videos for Snapchat, while the upcoming “Next Generation Spectacles” are heralded as Snapchat’s first major push into the AR space. A Snap Inc. also acquired Bitmoji and Zenly, an emoji maker and social card app, respectively.
Embora Snapchat is clearly the main focus of Snap Inc., its current name best represents the company’s work other than Snapchat. As the Snap Inc. site explains, “A Snap Inc. is a camel company. We believe that reinventing the camera is our greatest opportunity to improve the way people live and communicate.” Snapchat and Spectacles are like Snap Inc. he is mainly concerned with this goal today, but does not have to say what he can do in the future to promote his camera work.
Will Snapchat always be owned by Snap Inc.? That’s hard to say. Currently there is no indication that Snap Inc. sells for a bigger and more suitable company. But this doesn’t mean it will always be the same. Meta buys Instagram and WhatsApp, Google buys YouTube and Fitbit, Apple buys Beats by Dre – the list goes on. Snapchat is owned by Snap Inc. today and probably will be for a while. This may change in the future, but this is a talk for another article.