What Went Wrong With Apple’s iPhone Charging Process Means Everything Else

A Brazilian court ordered maçã to reimburse an iPhone buyer in the amount of approximately US$1,080 after a complaint was filed against the company’s policy of not providing a charger at the price of their phones. Apple has made a controversial decision to remove the charger in 2020 when it makes the iPhone 12 series charger available. The decision was not particularly well received by smartphone buyers, but the company was not swayed by reasonable speculation.

Apple’s move has left an all-sector trend with Samsung becoming the most recent name in the segment to follow in its footsteps. The transition comes at a time when the European Union’s efforts to order smartphone providers are gaining momentum. Apple argued at the time that the charger’s subscription would penalize consumers and hinder innovation. For an average buyer who spends over US$800 on an iPhone, you may feel cheated if you don’t get a shipping block with your heavy investment.

One of these disgruntled customers filed a legal complaint in Brazil advising to get a favorable decision, for a Bloomberg historical. The regional court Vanderlei Caires Pinheiro ruled that Apple must pay an amount of 5,000 reais – approximately US$1,080 based on the current conversion tax – to the affected buyer, with an additional penalty of 1% for each month from the start of the startup and a fine of US$100. for each day of delinquency. The case will not receive class action status because Apple will reimburse all customers who claim that the policy does not cover their consumer rights. In 2021, a group of five Chinese students took a class action against Apple for not including a charger in the iPhone sales package. Apple is no stranger to class action lawsuits, with the company agreeing to pay US$95 million as a settlement after losing a case over the bottom half of its refurbished devices.

The latest court decision in Brazil is being re-evaluated for Apple, no matter how infinite the amount is compared to hundreds of billions in its coffers. It’s another loss for Apple in the US, after a 2020 loss that forced the company to crack a charging block with phones sold in the state of São Paulo. Two years in a row, Apple was fined $1.9 million for failing to provide a charger for its iPhone 12 and iPhone 13 series phones as a consumer protection regulator in the country. Apple has shown no intention of making a price correction for the entire country, let alone for its global market. However, the most recent decision sets a precedent that could be the first step if more iPhone buyers decide to take Apple to court.

The motive cited in court in Apple’s most recent legal dispute is also critical. The court order (automatic translation from Portuguese to English) clearly states that “the adapter is an essential item for the efficient operation of the acquired object† Citing Apple’s policy as “insultingThe court also criticized the shortfall that the charger’s compensation was to counteract the negative impact on the environment, despite Apple continuing to manufacture and sell chargers separately. The last rationale was expressed by specialists not only in Brazil, but also in the countries of Asia and the EU.

Apple is said to have saved billions by removing the charger from the retail box of two iPhones, but rather than expressing the benefits to customers in a tangible way, the company is making more profit by selling MagSafe chargers with and without separately. to sell. It remains to be seen whether Brazil’s final court decision sends waves across international borders and terrains maçã in more consumer rights issues.

Source: Bloomberg

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